In order to describe Data Management, we need to take a step back and define data and the importance of it. We believe that every communication and interaction is about data.
In the end, data is created and shared amongst various parties all the time. This being said, creating and sharing data is a very usual thing to do and everybody is used to it. The same is true for any business environment, where data is created, processed and stored every day. This is why it is crucial to manage your data proactively.
The greater the amount of data you have, the more important it becomes for you to know how to handle it correctly. If you don't, you will easily lose track of where your data is, how it is treated, who has access to it or even how and when to use it.
The central aspects of Data Management can be defined as knowing where your data is, how to access it, checking the quality of data, understanding how it is structured and defining who is responsible for the data.